Dentist Website — Canada Local SEO Case Study

The Challenge

Dental is a YMYL (Your Money, Your Life) category, which means Google holds it to a higher content and trust standard than most local niches. Ranking consistently over a long period requires more than a one-time optimization push — it requires sustained content quality, technical health, and trust signals maintained month after month.

What I Did

• Ongoing local SEO management — Google Business Profile maintenance, technical health checks, and content upkeep sustained over a long period rather than a single audit-and-done project.
• Service and treatment page structuring — dedicated, detailed pages for individual treatments and procedures, matching the specific, detailed way dental patients search.
• Trust and E-E-A-T signals — content built around genuine practice expertise, given how strictly Google evaluates trust in healthcare-related searches.
• Consistent technical maintenance — keeping the site healthy and crawlable over time, since ranking stability in a YMYL category depends heavily on not accumulating technical debt.

The Results

Over a 16-month window, the site generated 170K clicks from 3.52M impressions, with a 4.8% average CTR and an average position of 3.5 — sustained, stable visibility over more than a year, which is the kind of consistency that matters most in a trust-sensitive category like dental care.