USA HVAC Company — Local SEO Case Study
A heating and air conditioning services company in the United States, working to build search visibility in a highly seasonal, highly local service category.
HVAC Services Industry
Local SEO + GBP
The Challenge
HVAC search demand swings hard with the seasons — a spike in AC repair searches in summer, furnace repair in winter — and a site with thin, generic service content struggles to hold visibility across that whole cycle. The goal was consistent local ranking that didn’t collapse the moment the season shifted.
What I Did
- Google Business Profile optimization — accurate category setup, service area configuration, and regular posts tied to seasonal service demand.
- Service-specific content structuring — dedicated pages for AC repair, furnace repair, and maintenance plans instead of one generic “HVAC services” page.
- Local citation building — consistent NAP across home-service directories relevant to the U.S. market.
- Review generation — a consistent system for requesting reviews after service calls, keeping review recency strong year-round.
The Results
Over the trailing 7 days, the site generated 1.27K clicks from 22.3K impressions, with a 5.7% average CTR and a strong average position of 4.1 — a short window, but one that shows the profile holding a solid position within the local pack.
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